Egypt Tourism signs MOU to promote Italian tourism to the country

Egypt Tourism signs MOU to promote Italian tourism to the country

Egypt Tourism signs MOU to promote Italian tourism to the country

The objective of the MOU document between Italy and Egypt, currently under preparation, is to help revitalize the Egyptian destination, increasing flows from Italy. The news was confirmed by Egyptian Tourism Minister Yahiya Rashid who stated, “The ratification should take place by the end of October; at the moment I can say that it will include many technical aspects for the promotion and the strengthening of the exchanges between the two countries.” The intent is in particular to increase flows to Luxor, Aswan, Nile cruises, and Sharm el-Sheikh. “It is of great importance also, Pope Francis’s recognition of the Holy Family’s trip in Egypt as an official Christian pilgrimage,” added the minister.

The Egyptian embassy commitment

The large Egyptian delegation that attended the latest edition of Rimini TTG Incontri (the autumn travel trade fair) was the first time for the new Ambassador for Egypt in Italy, Hisham Badr, who took office in September. “At the moment,” he said, “the document is in the process of being defined by Mibact, but we think it may be on the model of the one already signed with other countries, such as Tunisia. Egypt welcomes people; hospitality is part of our culture. That is why I will take on the tourist front, which is an absolute priority.”

The role of Cairo Air

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Meanwhile, signs of recovery come from last season’s positive figures announced by the Egypt Tourism representative in Italy, Emad Abdalla, who said: “In the first eight months of the year 2017 until August, we recorded 160,000 arrivals from Italy – almost 100% more than in the same period of 2016. But by the end of the year, we expect to host 280-300 thousand passengers.” Tourists will also fly to Egypt by new direct air services provided by Cairo Air, of the Egypt Air group, which will operate from Sunday, October 29, from Milan Malpensa airport every Sunday to Sharm el Sheikh and from December 3 to Marsa Alam.

The support of the major travel trade

Trust is building from the tour operating front. Turisanda released a new 84-page brochure dedicated to Egypt, while Quirino Falessi, Tui Italia’s commercial manager, never stopped believing in the destination and commented optimally with the shooting signals: “Marsa Alam is doing well; we have never stopped planning the destination by our charter, and we are able to fill our Shoni Bay resort. But Sharm is also recovering where we have an exclusive hotel structure.”

On the distribution front, Egypt’s Fiavet (Federation of Italian Travel Agents) operation continues, conducted by President Jacopo De Ria and his deputy Ivana Jelenic, for the relaunch of the destination since last August, when a delegation met the minister in Cairo.

Egypt – official tourism partners of AS Roma

Returning from the Rimini fair, a major promotional move was announced: Egypt will become the Official Tourism Partner of AS Roma (Roma football) – a collaboration that started on October 14 on the occasion of the Napoli/Roma match at the Olympic stadium. The seasonal partnership is supported by Egypt’s advertising at the stadium. “A wedding” says Abdalla made even stronger by the presence of Stephan El Shaarawy’s team, an Italian talent of Egyptian origins, nicknamed the Pharaoh, and the great interest that the Rome football team generates in Egypt.

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