New Australian tourism campaign: Chinese tourists wanted


Australian federal government on Monday announced that it will spend $30 million on campaign to lure more Chinese tourists Down Under.

Prime Minister Kevin Rudd has used a visit by Chinese Vice-President Xi Jinpeng to talk up the potential of Chinese tourism to the Australian economy.

“China is expected to emerge as Australia’s number one source market for international visitors in the next few years,” Mr. Rudd said in a statement.

The government will stage a forum in Cairns “in the near future” on boosting two-way tourism.

Major goal will be to lure more Chinese visitors to north Queensland.

Also, Tourism Australia’s “There’s Nothing Like Australia” advertising campaign will be launched in China later in the summer.