Hawaii and the German Tourist: A love – love relationship

GermanyHI
GermanyHI
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Hawaii Tourism Europe’s (HTE) Germany office and DER Tour, one of the largest tour operators in Germany, partnered to promote the Hawaiian Islands in its product portfolio brochure featuring travel destinations in North America.
In addition to showcasing Hawaii’s range of tour offerings, HTE Germany added targeted story ideas to heighten interest in each island, such as culture and history on Oahu, movie locations and activities on Kauai, and nature and culture on Maui.
 GEr2 | eTurboNews | eTN
Cuisine was a highlight on each island as well as the opportunities for outdoor exploration. The group expressed an appreciation for being able to experience each island’s unique characteristics.
All participants expressed a strong desire to return to the islands to do more research and explore other parts of the islands.

About the author

Avatar of Juergen T Steinmetz

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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