Hawaii and the German Tourist: A love – love relationship

Hawaii Tourism Europe’s (HTE) Germany office and DER Tour, one of the largest tour operators in Germany, partnered to promote the Hawaiian Islands in its product portfolio brochure featuring travel destinations in North America.
In addition to showcasing Hawaii’s range of tour offerings, HTE Germany added targeted story ideas to heighten interest in each island, such as culture and history on Oahu, movie locations and activities on Kauai, and nature and culture on Maui.
Cuisine was a highlight on each island as well as the opportunities for outdoor exploration. The group expressed an appreciation for being able to experience each island’s unique characteristics.
All participants expressed a strong desire to return to the islands to do more research and explore other parts of the islands.
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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.