Hawaii and the German Tourist: A love – love relationship

Hawaii Tourism Europe’s (HTE) Germany office and DER Tour, one of the largest tour operators in Germany, partnered to promote the Hawaiian Islands in its product portfolio brochure featuring travel destinations in North America.
In addition to showcasing Hawaii’s range of tour offerings, HTE Germany added targeted story ideas to heighten interest in each island, such as culture and history on Oahu, movie locations and activities on Kauai, and nature and culture on Maui.
Cuisine was a highlight on each island as well as the opportunities for outdoor exploration. The group expressed an appreciation for being able to experience each island’s unique characteristics.
All participants expressed a strong desire to return to the islands to do more research and explore other parts of the islands.