MICE representatives market to Eastern Africa


(eTN) Fiona Chappell, the head of sales of Reed Travel Exhibitions, and Mr. Derek Houston of www.houstonmarketing.co.za in South Africa, were in East Africa in recent days to promote in particular the group’s MICE exhibitions and also the other portfolios of Reed – the best known of which is World Travel Market in London and the Arabian Travel Market in Dubai. The world’s leading exhibition group currently has 7 dedicated leisure and luxury events under their umbrella while a further 6 dedicated MICE events are also covering the globe.

It is understood that after visiting all of the East African Community countries, tailored workshops will take place later in the year in the region to alert the tourism trade to the many new opportunities to market their destination and new products in the global marketplace.