(eTN) – Kenya Travel Mart was held in Los Angeles and New York City last week to introduce the destination’s flourishing tourist offerings to the US travel trade, the Kenya Tourist Board (KTB) has said.
KTB is an organization representing Kenya’s public and private tourism sectors.
In 2009 alone, Kenya’s American visitors increased by 36 percent, according to the KTB. “The US is the second largest inbound market to Kenya and spends over US$250,000,000 there annually.”
With a new international campaign underway and new offices in Los Angeles and New York, the KTB said it is aiming to continue driving US tourists to Kenya, while seeking to raise awareness on responsible tourism. With a host of activities, stunning wildlife, and significant cultural heritage, Kenya has a colorful palette of exciting and adventurous tourism opportunities.
The Kenya Travel Mart featured a series of exclusive bi-coastal events where US travel trade were greeted with the opportunity to meet one-on-one with expert Kenyan tour operators, hoteliers, and game park representatives. These events were designed to focus on Kenya’s appeal as a prime tourist destination.
Notable speakers were enlisted for certain segments of the travel mart including Dr. M. Sanjayan, lead scientist for one of the largest conservation organizations in the world, The Nature Conservancy. According to the KTB, Dr. Sanjayan has a long history and affinity for Kenya and has been traveling there for the past 20 years. “Today, Kenya is at the heart of The Nature Conservancy’s recently-launched ‘Africa Program’ and is expected to receive the lions’ share of their conservation investments in Africa. Dr. Sanjayan has received extensive media coverage for his work, which focuses on how conservation can be linked to sustainable poverty alleviation efforts and how ecosystem services, if managed, can benefit both humans and wildlife.”
Accrding to the KTB, other featured guest speakers included social media guru, Jeff Adelson-Yan from Levelwing Media, and travel industry experts, Keith Baron from Cragmont Baron Group and Karryn Christopher from Signature Travel Network.