Radisson Blu Hotels & Resorts, part of the Rezidor Hotel Group, has launched a “The Greatest Holiday in the World” competition, offering the winner an exceptional prize of 365 hotel nights in any Radisson Blu hotel worldwide that can be taken with a partner, friends, colleagues, and/or family, valid up until 2015. It is the first time that Rezidor has undertaken this type of comprehensive multimedia marketing campaign on such a scale.
Candidates are invited to post an initial “pitch” on http://www.greatestholiday.radissonblu.com as to why they deserve to win the prize. They can include videos, photos, and links as part of their lobbying and, through social media sites such as Facebook and Twitter, can harness the power of web-based word of mouth communications to encourage friends, family, as well as people visiting the site, to vote for them. The candidate with the most votes will be named the winner when the competition ends on July 24, 2010.
The unique prize, that can be shared as long as the winner accompanies any group, can be taken anywhere in the world staying in a choice of over 200 Radisson Blu hotels – to satisfy all and any city-break, countryside, or seaside location. John Kennedy, vice president, marketing and customer relationship at Rezidor said: “This is an exciting venture for us and is a great way of interacting with our consumers and rewarding them with a chance to win this once in a lifetime, first-class, Radisson Blu experience. We are using all types of media to promote this competition, and it is the first time that we have taken advantage of social media.”
“The winner might decide to make the most of this exclusive opportunity by celebrating a special occasion with up to 40 people, or maximize the prize by taking several holidays with a partner, family, and/or friends – or traveling solo to see the sights. The choice is up to them, with five years to take advantage of 365 Radisson Blu hotel nights,” continued Kennedy.
The Radisson Blu “The Greatest Holiday in the World” competition is being promoted through a range of media including a bespoke microsite (http://www.greatestholiday.radissonblu.com ), a YouTube video, the Radisson Blu website, print campaigns, outdoor advertisements at airports at major European cities, online display and social media through blogs, forums, Facebook and Twitter, and hotel POS materials including in-room TV ads and eNewsletters to the leisure database throughout June and July.