PATA Micronesia Chapter Wins 2017 Award of Excellence

PATA Micronesia Chapter Wins 2017 Award of Excellence

The Pacific Asia Travel Association (PATA) announced the 2017 Award of Excellence was presented to the PATA Micronesia Chapter for their outstanding work promoting the region. PATA Micronesia was recognized for their unique approach to marketing the diverse and expansive region, which encompasses 2,100 islands spread over 2.9 million square miles of Pacific Ocean, “the blue continent.”

The Micronesia Chapter was recognized for its unique creation of interactive experiences at major global travel trade shows in core markets, developing face-to-face personal interaction with potential visitors and travel planners. The chapter also capitalized on focused use of digital and social media campaigns to share Micronesia’s diverse culture, hospitable people, and incredible natural beauty.

PATA Micronesia is the only chapter in the internationally acclaimed organization to represent more than one destination, which includes the islands groups of the Northern Marianas, Palau, the Federated States of Micronesia, the Republic of the Marshalls, and Guam. “The PATA Micronesia Chapter, led by Guam, USA, is amongst the most community engaged chapters within the organization,” said Dr. Mario Hardy, PATA CEO.

“In the true spirit of PATA, they regularly reach out to their various constituents, providing assistance and guidance in their endeavor to promote the responsible and sustainable development of the travel and tourism industry. Furthermore, they also regularly engage with PATA members globally and other chapters in their efforts to further the agenda of the entire organization,” said Hardy.

The Chapter was recognized for its creativity in representing the region globally, winning booth display awards and capturing mass audience appeal with cultural presentations and training opportunities for travel industry professionals. PATA Micronesia also expanded into new markets in 2016, like the LGBTQ travel community, building on Guam and the CNMI’s recognition of same-sex marriage.

“It is an honor to be recognized by PATA for the work we do in Micronesia,” said PATA Micronesia Chapter Chairwoman Pilar Laguaña. “PATA Micronesia is more than the only Chapter representing multiple destinations, we’re spread over millions of miles of ocean. It’s a challenge to effectively capture and share with the world what makes each island destination so special in a single, unified message. This award is an affirmation to our Chapter that our efforts are recognized for their effectiveness in representing our vast, diverse region.”

This is the third Award of Excellence bestowed on the PATA Micronesia Chapter. The Chapter was first recognized in 2004, for its commitment to communication strategies within Micronesia, and again in 2010, for its use of social media and impressive branding strategies.

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About PATA Micronesia
The PATA Micronesia chapter membership is comprised of national and state tourism offices, hotels/motels/accommodations, airlines, car rental companies, media, optional tours, restaurants/bars/nightclubs, retail/wholesale outlets, travel agencies, and more.  The organization assists in the development of the regional tourism industry with strategies that are environmentally sensitive, respect Micronesian cultures, adhere to high operational standards and provide opportunity for education, training and gainful employment among the resident populations of its Micronesian membership, For more information about PATA Micronesia, or contact the PATA Micronesia Chapter Treasurer Ms. Judy Torres at[email protected].

Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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