The Pacific Asia Travel Association (PATA) announced the 2017 Award of Excellence was presented to the PATA Micronesia Chapter for their outstanding work promoting the region. PATA Micronesia was recognized for their unique approach to marketing the diverse and expansive region, which encompasses 2,100 islands spread over 2.9 million square miles of Pacific Ocean, “the blue continent.”
The Micronesia Chapter was recognized for its unique creation of interactive experiences at major global travel trade shows in core markets, developing face-to-face personal interaction with potential visitors and travel planners. The chapter also capitalized on focused use of digital and social media campaigns to share Micronesia’s diverse culture, hospitable people, and incredible natural beauty.
PATA Micronesia is the only chapter in the internationally acclaimed organization to represent more than one destination, which includes the islands groups of the Northern Marianas, Palau, the Federated States of Micronesia, the Republic of the Marshalls, and Guam. “The PATA Micronesia Chapter, led by Guam, USA, is amongst the most community engaged chapters within the organization,” said Dr. Mario Hardy, PATA CEO.
“In the true spirit of PATA, they regularly reach out to their various constituents, providing assistance and guidance in their endeavor to promote the responsible and sustainable development of the travel and tourism industry. Furthermore, they also regularly engage with PATA members globally and other chapters in their efforts to further the agenda of the entire organization,” said Hardy.
The Chapter was recognized for its creativity in representing the region globally, winning booth display awards and capturing mass audience appeal with cultural presentations and training opportunities for travel industry professionals. PATA Micronesia also expanded into new markets in 2016, like the LGBTQ travel community, building on Guam and the CNMI’s recognition of same-sex marriage.
“It is an honor to be recognized by PATA for the work we do in Micronesia,” said PATA Micronesia Chapter Chairwoman Pilar Laguaña. “PATA Micronesia is more than the only Chapter representing multiple destinations, we’re spread over millions of miles of ocean. It’s a challenge to effectively capture and share with the world what makes each island destination so special in a single, unified message. This award is an affirmation to our Chapter that our efforts are recognized for their effectiveness in representing our vast, diverse region.”
This is the third Award of Excellence bestowed on the PATA Micronesia Chapter. The Chapter was first recognized in 2004, for its commitment to communication strategies within Micronesia, and again in 2010, for its use of social media and impressive branding strategies.