“Passion made Possible” campaign by Singapore in India
Singapore, the tiny city-state which is a success story in tourism, has ambitious plans to promote quality tourism from India, but not just through higher people numbers.
Earlier this week Singapore Tourism Board introduced its “Passion made Possible” campaign and discussed relevant issue in a round-table setting.
One of the main focus areas is cruise tourism, said Chang Chee Pey, Assistant Chief Executive of the International Group for the Singapore Tourism Board (STB). Pey shared tourism plans while in New Delhi, India, on September 26, in an interaction on the sidelines of the India Travel Summit 2017.
Cruising was an excellent option, he and other senior STB officials said, adding that they were working in close collaboration with the cruise line association. Other STB officials present at the interaction were G. B. Srithar, Regional Director of South Asia, Middle East, and Africa of the International Group for STB, and Yuemin Li-Misra, Area Director of India of the International Group for STB.
The STB plans to undertake training programs, both on and off line, for agents to create more awareness on the potential of cruises. Events will be organized in more Indian cities, Pey said, adding that tier 2 and tier 3 cities will also be in focus.
Pey emphasized that they were not in the numbers game but were keen to increase the spending of tourists and were looking at high-quality travelers. The country has also launched the “Passion” campaign to tell the world of the many attractions of Singapore, which has acquired a new ship to promote cruises.
Also of interest to Indian tourists to Singapore, Pey told summit delegates that Singapore has signed for the Formula 1 racing event for another 4 years.