Brand Africa

Brand Africa

Africa knows today that its Brand Africa is a necessity. The CAF Body of the UNWTO now under the Chairmanship of Kenya’s Minister Najib Balala, the Tourism Minister of Kenya has the responsibility to move this agenda forward.

The time is now to rewrite the narrative for Brand Africa as PMAESA, the (Ports Management Association of Eastern and Southern Africa) and their “Cruise Africa” drive is gathering pace with an appeal for Cruise Ship Ports from all over Africa to be united as one for positioning Africa as a unique cruise ship route.

This drive is seen as an example of Africa being invited to work together to grow the cake for Africa. “It is the case of getting the call right and being able to think big” said Alain St.Ange in Chengdu China during his meeting with different Tourism Ministers of the Continent.

Minister Siandou Fofana of Cote D’Ivoire wants the cruise ship business and on the sidelines of the UNWTO General Assembly in Chengdu China he also met with Alain St.Ange, the former Seychelles Minister for Tourism, Civil Aviation, Ports and Marine who is now heading his very own Saint Ange Consultancy.

The meeting in Chengdu was also assisted by Laetitia Mockey, the Cote D’Ivoire Technical Advisor responsible for Cooperation and Partnerships at the Ministry of Tourism and Isabelle Anoh their Director of Communication.

“We need to grow our tourism industry and we want a bigger share of the Europe Tourism Market” the Cote D’Ivoire Tourism Minister said as he discussed with Alain St.Ange for matters relating to visibility, marketing, training, hotel grading and classification, the development cruise ship business and a super yacht marina amongst others.

Cote D’Ivoire is known to be the biggest producer of Cacao and is also a big producer of coffee, and peanuts among many other produce. But they also have many unique selling points, which should make them a major tourism destination of the continent of Africa, and they say they are now ready to embark on this journey.


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“Big Game Fishing is good with Cote D’Ivoire holding records for Marlin” the Minister said as they planned the move to place Cote D’Ivoire firmly on the tourism map of Africa.

Alain St.Ange of Saint Ange Consultancy is planning a fact finding visit to Abidjan where further discussions of cooperation will take place

Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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