Managing a Country Brand, is it possible?

Simon specializes in national identity and reputation, public diplomacy and the public perceptions of nations, cities and regions.
Acceptability and perceived value in terms of destinations is not like marketing cola. Simon will discuss why national reputation is not judged about what a country says about themselves but rather their actions.
We’ll also talk about country rankings and his companies bi-annual surveys.
Simon prescribes to the thought of what can we do to make ourselves more relevant not more famous. A very interesting conversation is in store.

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