Indian Tour Operators re-inventing the industry to stay relevant

Indian Tour Operators re-inventing the industry to stay relevant

Addressing the valedictory session of the 33nd convention of the Indian Association of Tour Operators (IATO) in Bhubaneshwar on September 9, Odisha Governor S. C. Jamir has asked the travel industry to promote tourism to the state and include the many attractions tourists will find of interest.

Jamir said that the state has come up well in the sectors of sports events, eco-tourism and MICE activities. Jamir himself was chief minister in the northeast.

Pronab Sarkar, IATO President, called for more connectivity, national and international, in the state so that both pilgrim and leisure traffic can get a boost.

In the business sessions, there was much focus on new markets and innovative products. Delegates heard young next gen professionals tell how they are coping with the changing times.

It was noted that India should look at niche markets and new products. This was the point stressed at the convention where the theme was re-inventing the industry to stay relevant.


Nature and eco-tourism were areas that need attention, as forest cover is 34 percent in the host state.

Konarak, the ancient temple town, opened a sound and light show on September 9, auguring well for the industry and tourism.

All have welcomed the coming of Air Asia, whose flight frequency will be increased soon. Thailand may also soon be connected to Odisha. Like some other states, Odisha has several Buddhist attractions.

The next IATO convention will be held in Vishakapatnam in Andhra Pradesh.

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