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South African Tourism announces agent training roadshow for November 2017

South African Tourism announces agent training roadshow for November 2017

South African Tourism will be hitting the road this November to connect with travel agents across the UK and Ireland. The SATSchool roadshow will travel around key cities in the UK and Ireland from 13th to 16th November offering opportunities for travel agents to connect with 16 key South African tourism partners, including local destinations, attractions and excursion companies.

Agents will be given the opportunity to learn about the products’ unique selling points and the latest news from partner representatives who will be on hand to share details about each of their offerings and answer any questions agents have.

The UK is the number one source of international arrivals into South Africa and saw a 9.9% rise in visitors from the UK in 2016, while visitors from Ireland grew by 18.28% over the same period. SATSchool supports South African Tourism’s over-arching global goal of attracting five million additional tourists within the next five years, starting this year.

The roadshow will consist of four events, starting in Cork on 13th November, followed by Manchester, Birmingham and London. Each day will consist of a full day of meetings and presentations with lunch and drinks.

SATSchool is a ‘one-stop shop’ training platform aimed at equipping travel agents with all the information they need to sell the destination – from the unique selling points, the latest news, and how to answer customer questions.

The partners on hand to answer questions will include British Airways, local area tourist organisations such as Cape Town Tourism, Visit Knysna, Eastern Cape Tourism, and attractions and experiences such as Ocean Blue Adventures and Monkeyland / Birds of Eden.

The roadshow comes fresh off the back of South Africa winning the Star All-Round Destination accolade at the Travel Bulletin Star Awards 2017 on 4th September, as voted for exclusively by UK high street multiple, independent, online and home-based travel agents.

South African Tourism Hub Head: UK & Ireland Tolene van Der Merwe says,
“This is our third year of SATSchool and always proves incredibly popular with the travel trade. The initiative provides an opportunity for South African stakeholders to meet travel agents face to face and update them on their products, experiences and destinations.”


There will also be a chance for agents in each city to win a place on the SATSchool Mega Fam trip departing 10th June 2018 with flights sponsored by British Airways. Additionally, agents will have the opportunity to engage with the tourist board about other potential hostings to South Africa with their travel agents programme.

Where and When:

13th November Cork – The Metropole Hotel
14th November Manchester – Macdonald Manchester Hotel & Spa
15th November Birmingham – Hotel La Tour
16th November London – Park Crescent Conference Centre

Each session will start at 09:30 and finish at 16:00.

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