eTurboNews is pleased to announce a renewed partnership with the Kingdom of Bhutan. A cocktail reception in Bhutan’s mission in New York will be arranged in cooperation with the eTN team on August 22 at 6:00 pm.
Seventy New York travel agents will join 10 top travel journalists, along with eTN and Mr. Karma Choeda, Charge d’affaires of the Permanent Mission of the Kingdom of Bhutan to the United Nations in New York.
Mrs. Chimmy Pem, Director of the Tourism Council of Bhutan, will be in New York to answer questions about Bhutan. The host is Mr. Karma Choeda, Charge d’affaires of the permanent mission.
Travel industry professionals and media in New York wanting to attend can register at etn.travel/bhutan
Mrs. Pem said: “The Royal Government of Bhutan recognizes that tourism can help in promoting understanding among people and building closer ties of friendship based on appreciation and respect for different cultures and lifestyles.
“Tourism in Bhutan today is a vibrant business guided by the bedrock policy of ‘High-value, Low-impact’ tourism. The rationale of the national tourism policy will be to promote tourism in a sustainable manner that will meet the needs of the present tourists and destinations while protecting and enhancing opportunity for the future. In other words, tourism in Bhutan is founded on the principle of sustainability, meaning that tourism must be environmentally and ecologically friendly, socially and culturally acceptable, and economically viable. This ethos shall underpin all tourism activities in the country as it is in harmony with the aspirations of Gross National Happiness.
“The implementation of the policy will be a shared responsibility that requires the commitment and participation of every stakeholder and indeed the visitor. Such a responsible approach can only lead to harnessing the true potential of the tourism industry.”
The Tourism Council of Bhutan is an apex government tourism organization mandated to oversee the overall development of tourism in Bhutan. It is an autonomous agency chaired by the Prime Minister with fair representation from both the public and private industry as its Council members. Some of its main functions are: policymaking, marketing and promotion, infrastructure and product development, and monitoring and regulation.