George Best Belfast City Airport has been nominated for one of the most prestigious global marketing awards in aviation for a second successive year.
The airport has been shortlisted for the ‘Under 4 Million Passenger’ category of the World Routes Marketing Awards.
Voted for by airlines, the awards highlight airports which have excelled in route development marketing with the winners announced at the World Routes Conference in Barcelona this September.
The accolade follows the Routes Europe Conference which was co-hosted by the airport in Belfast earlier this year.
Katy Best, Commercial and Marketing Manager at Belfast City Airport, said:
“The World Routes Marketing Awards are some of the most prestigious in the industry and to have our work recognised by airlines as world-class is testament to the work we do marketing Belfast City Airport, and indeed Belfast and Northern Ireland as a destination, to potential new airlines.”
The airport has been named the Most Convenient Airport in the World in a study by The Telegraph and more recently named Northern Ireland’s Responsible Company of the Year at the annual Business in the Community Responsible Business Awards.
Katy added:
“This year has so far been another successful one for Belfast City Airport with the Routes Europe Conference in April presenting a wonderful opportunity to showcase Belfast and Northern Ireland to airlines from across Europe, and further afield.
“We have very strong relationships with all our airline partners and work closely together to ensure a presence in the market, which for us includes both business and leisure customers.
“However, we also have an ambitious route development strategy and invest a lot of time in engaging with airlines and tourism bodies for whom a link with Northern Ireland may be advantageous.
“Earlier this year we launched a three-times-per-week direct service to Reykjavik with Icelandair, which connects passengers to a wide network of destinations in north America and which has so far proved very popular with our passengers.
“Attracting new routes and airlines does not happen overnight. The process can take several years and in that time we ensure frequent communication with potential targets and are continuously delivering innovative activity that keeps us on their radar.
“We are really thrilled that for a second year in a row airlines from across the world have recognised our efforts as best practice re-affirming that what we’re doing in the market is not only supporting our existing partners but capturing the attention of potential new airlines and destinations for Northern Ireland.”
Katy will be accompanied by Chief Executive of the airport, Brian Ambrose, and members of her Commercial team at World Routes in Barcelona this September.
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- “The World Routes Marketing Awards are some of the most prestigious in the industry and to have our work recognised by airlines as world-class is testament to the work we do marketing Belfast City Airport, and indeed Belfast and Northern Ireland as a destination, to potential new airlines.
- The airport has been named the Most Convenient Airport in the World in a study by The Telegraph and more recently named Northern Ireland's Responsible Company of the Year at the annual Business in the Community Responsible Business Awards.
- “We are really thrilled that for a second year in a row airlines from across the world have recognised our efforts as best practice re-affirming that what we're doing in the market is not only supporting our existing partners but capturing the attention of potential new airlines and destinations for Northern Ireland.
