NOVUM Hotel Group achieves new record sales
The NOVUM Hotel Group is in the race for a new sales record with a significant increase of 47.8% in the first half of this year. Thanks to the own brands Novum Hotels, Novum Select and niu as well as lucrative franchise partnerships, the Group remains on course to success and has transformed the strong growth of the past few years into a significant growth in sales.
The positive trend during the previous half year has continued throughout the first half of 2017 and has therefore been an ambitious first quarter in the hotel industry. In the first six months of the year, the Group recorded a whopping sales increase from 55 million euros to more than 81 million euros (for the entire Group*).
As if this were not enough, the NOVUM Hotel Group has ambitions for international growth and expansion and is set to exceed its own records and targets. The NOVUM Hotel Group is currently operating and developing roughly 146 hotels with more than 16,000 rooms in Europe. The ambitious benchmark is currently set at 200 hotels by 2020 and is, according to current planning, quite realistic for this dynamic company. Since January, the hotel group has added 25 new hotels to its portfolio. In addition, the innovative, mid-scale brand niu is currently developing more than 30 hotels.
“Our focus is on sustainable growth and we are therefore focusing on a renewable strategy. Just a few of the key reasons for the rapid growth that makes our hotel group so successful across Europe, are the introduction of our brand niu, the existing and new franchise partnerships and our financial position, which is due to 100% group ownership and the flexibility of our decision-makers,” says David Etmenan, Chief Executive Officer & Owner of NOVUM Hotel Group.