Designer Brussels is offering a new contemporary look at the European capital


Brussels’ business travel community and trade press gathered in the city’s The Dominican last night, May 6, for the official launch of Designer Brussels. Designer Brussels is an incentive travel initiative that brings together Brussels’ finest city-center boutique chic hotels – the be Manos, The Dominican, the Hotel BLOOM!, and the Rocco Forte Hotel Amigo – alongside Ovation, Brussels’ leading destination management company, to offer unique bespoke motivational experiences.

No stranger to high rankings with institutional bodies and a longstanding favorite of meeting and conference planners, Brussels is an ideal destination for motivational travel. A truly innovative partnership, Designer Brussels seeks to highlight “contemporary” Brussels and to avoid the usual tourist clichés of Belgian chocolate and beer. By offering exclusive boutique accommodation and high-end incentive programs centered around themed activities and creative events, Designer Brussels focuses on art, architecture, fashion, music, and the theatre. Aimed at the culturally-conscious and designed to deliver return on investment, the Designer Brussels programs are tailored to the specific interests and business objectives of the corporate client. The Designer Brussels program exists in pdf version and is available from a special website: or through the Ovation Global DMC website .

Speaking at the event, Hugo Slimbrouck, global director of sales of Ovation and past president of Site Global, commented: “With home-grown talent like Dries Van Noten and Olivier Strelli fighting over catwalk space with Gucci, Prada, and Dolce and Gabbana, it is widely recognized that Belgium is a design force to be reckoned with. But Designer Brussels is not just about fashion design. Designer Brussels seeks to promote the presence of Brussels as a legitimate contender not only in the fashion world, but also in the areas of sleek architecture, sensuous perfumes, the music world, and fine arts.

Delegates will discover that fashion and design have also entered the world of chocolate and culinary adventure, as well as a special attention to sustainability. Designer Brussels combines Ovation Belgium’s years of experience and intimate knowledge of the venues and locations with the high-end accommodation and services of the be Manos, The Dominican, the BLOOM!, and the Rocco Forte Hotel Amigo, Brussels’ hippest boutique hotels.”