Destination Marketing Association International (DMAI) has announced that IMEX America is to become its newest Alliance Partner. The new role will further strengthen already strong links between the two global organizations that date back eight years and confirms the endorsement of IMEX America as the favored large-scale incentives and meetings industry tradeshow for DMAI members.
Commenting on the announcement, Michael Gehrisch, president and CEO of DMAI said: “We anticipate that IMEX America will continue to provide the same level of valuable global business opportunities our DMO members have come to expect when exhibiting at IMEX in Frankfurt. It will also assist our members in expanding their global reach through direct access to a new customer base.
“This move also continues our mutual focus on education. IMEX has continued to be one of our industry’s most fervent supporters in reaching out to students and future leaders who want to make their career in the world of meetings and hospitality. DMAI looks forward to furthering this common goal through our contributions to IMEX America’s educational programming.”
Gehrisch summed up: “IMEX has quickly become recognized as the gold standard of meeting industry trade shows, and we are confident that the same level of excellence will characterize IMEX America.”
The new alliance partnership will allow IMEX America, which launches at the Sands Expo, Las Vegas on October 11-13 2011, to roll out a series of extensive pre-show marketing campaigns to a large, qualified database of meetings industry professionals across the United States.
Said IMEX Group chairman, Ray Bloom: “IMEX America is going to be unlike any other trade show ever before seen in the US. For that reason, we have to communicate the show’s unique selling points and exceptional value forcefully and consistently to the US market. We also have to make the benefits of the IMEX hosted buyer model very clear to buyers and exhibitors alike. I am delighted that our alliance with DMAI places the IMEX message with industry leaders, and I look forward to the mutual support, understanding, and innovation this partnership is sure to generate in the future.”
IMEX is already the exclusive sponsor of DMAI’s Destination Pro certification program, is a key sponsor of Destination Showcase Chicago, and has been involved in leading DMAI’s European Advisory Council. Exhibitors and buyers can register their interest in IMEX America at http://www.imex-america.com/users_prereg_interest.php .