Fairfield by Marriott opens first hotel in China
Marriott International Inc. announced the debut of the FairfieldSM by Marriott brand in Greater China with the opening of Fairfield by Marriott Nanning Nanhu Park.
Marriott International and Dossen International Group signed an exclusive development agreement to bring the Fairfield by Marriott brand to mainland China in September 2016. The partnership targets aggressive growth in different cities across China in the next five years. The introduction of the Fairfield brand is a significant milestone in Marriott International’s expansion in the Select Serve hotel segment in China, and is part of the company’s strategic plan to expand rapidly across a broad spectrum of price tiers and destinations across the country.
“We are extremely excited about the launch of the Fairfield by Marriott brand in China because it gives travelers even more choice when traveling throughout China,” said Mike Fulkerson, Vice President, Brand & Marketing, Asia Pacific. “This partnership gives us the ability to extend into the fast growing second- and third-tier cities throughout China, further building Marriott International’s portfolio in China.”
Fairfield is a global leader in the Select Serve hotel segment with nearly 850 hotels in the United States, Canada, Mexico and India in its rapidly growing portfolio. Fairfield by Marriott has achieved rapid brand expansion as well as market penetration through its trusted business model by franchising to reliable business partners globally, and particularly in China through its partnership with Dossen International Group.
“We are excited about our partnership with Marriott International. It’s a tremendous milestone, and with our wealth of connections and hotel expertise, we aim to introduce this trusted brand to Chinese travelers,” said Robinhood Qi, CEO Guangzhou Man Tung Hotel Management Co., Ltd. “
Fairfield offers value-minded travelers who seek a seamless stress-free stay, allowing them to maintain balance in their routine and stay productive while on the road, all with the quality and consistency and service experience of an international brand. Fairfield’s Chinese name (wàn fēng) was inspired by the brand’s spirit of simplicity, dependability and comfort.
Located at Binhu Road in the beautiful new Qingxiu District of Nanning City, the hotel is a short 10-minute walk from Wanda business district and Xianbin Lake park. It’s also within convenient access to the Nanning International Convention and Exhibition Center by public transportation, as well as an easy car ride to Nanning East Railway Station and 45 minutes by car to Nanning Wuwei International Airport. Its central business location will make it ideal for guests traveling for business or for pleasure.