Rome museums to showcase at first Travel Exchange Bourse

mario1-2
mario1-2

The Director of the Fiera di Roma, Pietro Piccinetti, announced that museums will have the opportunity to showcase their venues in Rome city when it hosts the first Travel Exchange Bourse of tourism museums. The date of the first edition will be set for October 2018.

This news was released on the occasion of the presentation of the “Congressional observatory of Federcongressi” held in Italyโ€™s capitol of Rome by the mayor of the Rome office.

“In our industrial plan, we have three guidelines,โ€ said Piccinetti, โ€œevents for the area, internationalization, and development of the MICE segment. In this perspective, the museum’s tourism portfolio is all about it, and it will be a time for meeting and confronting tour operators on strategies to develop the vocation of Italian museums, the most visited in the world, and more and more venues for events and adopted locations for congressional appointments, especially appreciated by foreigners.”

The appointment, whose dates will be announced in the coming months, includes a B2C show and a series of B2B meetings to provide museum referrals with the opportunity to check business areas to share with Italian and foreign tour operators.

The idea was already shared with the Minister of the Mibact, Dario Franceschini, who gave full consent and maximum support for the organization of the event. Last year, the Italian museum system recorded record figures with 44.5 million inputs in state-owned culture sites, and receipts for over 172 million euros, an increase of 4% and 12%, respectively. The reasoned development of a congressional segment would be a further revenue item.

The Museums Bourse increases the list of bourse events in Italy after Bourse of Religious Tourism, Archeological T held in Paestum and Florence, and the Cooperative and Associative Bourse.

About the author

Avatar of Mario Masciullo - eTN Italy

Mario Masciullo - eTN Italy

Mario is a veteran in the travel industry.
His experience extends worldwide since 1960 when at the age of 21 he started exploring Japan, Hong Kong, and Thailand.
Mario has seen the World Tourism develop up to date and witnessed the
destruction of the root/testimony of the past of a good number of countries in favor of modernity/progress.
During the last 20 years Mario's travel experience has concentrated in South East Asia and of late included the Indian Sub Continent.

Part of Mario's work experience includes multi activities in the Civil Aviation
field concluded after organizing the kik off of for Malaysia Singapore Airlines in Italy as an Institutor and continued for 16 years in the role of Sales /Marketing Manager Italy for Singapore Airlines after the split of the two governments in October 1972.

Mario's official Journalist license is by the "National Order of Journalists Rome, Italy in 1977.

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