ITB Berlin opening press conference goes live online


A mouseclick is all you need to witness the ITB opening press conference live, wherever you are. On Tuesday, March 10, 2009, the opening conference of ITB Berlin will be going live online for the first time. Journalists can also take an active part in the press conference at Between 11:00 am and 12 noon, via the Internet, members of the media can put questions directly to those taking part in the event. Live streaming of the conference can be accessed directly via the website’s homepage. There are no special log-in requirements. Klaus Laepple, president of the Federal Association of the German Tourism Industry (BTW), Dr. Jürgen Rüttgers, minister president of Northrhine-Westphalia, Dr. H.C. Fritz Pleitgen, chairman of the Management Board of RUHR.2010 GmbH, and Dr. Christian Göke, COO Messe Berlin, will be replying to questions.

“In its role as the international travel industry’s leading trade show and as an economic indicator, ITB Berlin is of great interest to the media around the world. This new service has been introduced in response to demand from media representatives worldwide, who want to report live on the opening of ITB Berlin, but are unable to attend the fair,” said Michael T. Hofer, director of Press and Public Relations at Messe Berlin.

A new service for the press at the ITB Berlin Convention

Individual meetings between the press and high-ranking speakers at the ITB Berlin Convention represent yet another innovation in the communication strategy of ITB Berlin. In reaction to strong interest expressed by journalists over recent years, ITB Berlin is now offering members of the media an opportunity to conduct interviews with selected speakers at the ITB Berlin Convention directly after their speech or panel discussion. These interviews will take place in the Media Briefing Room in Hall 7.1b. Click on to obtain information on speakers and times. The program of the global travel industry’s largest convention lists around 80 outstanding events on up-to-the-minute topics, with 250 leading experts from business and science. More details are available at