Patricia Lyall, Destination Halifax president & CEO, was appointed chair of the Canadian Tourism Commission’s MC&IT (Meetings, Conventions & Incentive Travel) Advisory Board on April 1, 2010. Lyall will serve for the next three years, helping to guide and strengthen Canada’s overall position as a premier meetings, convention, and incentive travel destination.
“We are thrilled that Pat has accepted the position of chair,” said Greg Klassen, senior vice president, marketing strategy and communications, Canadian Tourism Commission. “She is a proven leader with a strategic mind. Her past contribution and engagement in MC&IT, paired with the overall strategy for the Halifax region, make her a great asset to the board of directors.”
Lyall has been at the helm of Destination Halifax since its inception in 2002. In her role as president & CEO, Lyall works closely with partners, including the Hotel Association of Nova Scotia; Trade Centre Ltd.; and Nova Scotia Tourism, Culture & Heritage to increase business and leisure travel to the Halifax Region. She has served on the MC&IT advisory board since 2003 and boasts more than 30 years experience in the tourism and hospitality industry.
“Team Halifax – our industry partners and stakeholders – is effective at delivering on the promise of Halifax as a perfect destination for meetings and conventions,” said Lyall. “I believe that the passion and pride of the industry has been essential to putting Halifax on the map. In my role as chair of the MC&IT advisory board, I’m excited to work with equally passionate individuals from across Canada.”