Justifying Meetings and Events by Empirically Measuring the Actual Return On Event

Interview with Sean Kirkland, Executive Vice President DMC Network, LLC
Sean is a firm believer in justifying meetings and events and rightly so, as his organization represents 30 destination marketing companies (DMCs) that serve 50 destinations. Justifying meetings and events by empirically measuring the actual ROE (Return On Event) for conferences and meetings is turning the face of meetings into the right direction.

Perhaps the Strategic alliance that has strengthened the DMC Network most is their partnership with Ovation Global which has created a worldwide reach.

Sean is one of our favorite guests and I think you will find him one of yours too.

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