Amadeus reported that its company has shown growth in bookings of more than 9 percentage points compared to the previous year. The company expanded its reach, market share, and headcount by opening three new fully-owned Amadeus Commercial Organizations in Syria, Yemen, and Lebanon. It also opened three new offices in Bali, Indonesia; Koh Samui, Thailand; and Yangon, Myanmar, as well as a Middle East regional hub based in Dubai. In the Middle East and Africa region, this resulted in a market share of close to 45 percent in 2009.
In Asia Pacific, Amadeus grew its market share of travel agency air bookings to 33 percent for Full Year (FY) 2009. Amadeus Asia Pacific also processes the largest number of online travel agency bookings, with more than a 51 percent market share. The primary drivers of this market share growth were gains in Australia, Hong Kong, Indonesia and Malaysia.
In the Middle East, the 13 Arab Air Carriers Organisation (AACO) regional member Airlines, namely, Air Algérie, Afriqiyah Airways, EgyptAir, Etihad Airways, Kuwait Airways, Libyan Airlines, Qatar Airways, Saudi Arabian Airlines, Sudan Airways, Syrian Arab Airlines, Tunisair, Yemen Airways, and Royal Air Maroc, selected Amadeus as their exclusive distribution partner in a pioneering 10-year agreement.
In Asia Pacific, an agreement was reached with China Southern Airlines to deploy the Amadeus e-Retail solution. Amadeus’ e-Commerce solutions currently power all major airlines in China, including Air China, Cathay Pacific, China Eastern Airlines, DragonAir, and Hainan Airlines.