Choice Hotels International Inc. CEO Stephen Joyce has been named national chairman of the U.S. Travel Association.
Joyce succeeds Caroline Beteta, chief executive of the California Travel and Tourism Commission, who served as the association’s national chair for the past two years.
Joyce had been first vice chair of the nonprofit.
“My chairmanship will be focused on leading U.S. Travel and our industry to new heights of relevance, significance and impact,” said Joyce in a statement. “Our ultimate goal is to create an environment in which policymakers and opinion leaders better appreciate travel’s benefits and capabilities, business leaders embrace travel’s bottom line value, and individuals understand travel’s wide-ranging benefits.”
Joyce has been chief executive at Silver Spring-based Choice Hotels (NYSE: CHH)since 2008. He was previously vice president of global development for Marriott International In..
The U.S. Travel Association represents travel-related businesses and has 1,500 members.