Tokyo Tokyo Old meets New

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The Tokyo Metropolitan Government has created a new logo and slogan, “Tokyo Tokyo Old meets New” (the first Tokyo depicted in a brushstroke font and the second in a Gothic block typeface), to effectively convey the attractions of Tokyo overseas. This logo will be used in various promotional activities abroad.

Slogan: Tokyo Tokyo Old meets New

The message represented by this logo:

A design that presents “Tokyo” in two different fonts in order to intuitively impart an image of the city. The brushstroke of Tokyo and Gothic block typeface of Tokyo represent the originality of the city, where traditions dating back to the Edo period (1603-1867) coexist alongside the cutting-edge culture of today.

The tradition is expressed in black ink, while the new Tokyo is expressed in blue, like the sky spreading forward to express the innovative future. To give some playfulness, the logo also includes a traditional stamp that shows the one of Tokyo’s newest sightseeing landmarks, the Shibuya scramble crossing.

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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.