Mapping Tourism Stakeholders’ Weather and Climate Information: Fiji

Mapping Tourism Stakeholders’ Weather and Climate Information: Fiji

Beavior in Fiji is the title of a study presented by J. NALAU of the  Griffith Climate Change Response Program, and Griffith Institute for Tourism, Griffith University in Australia. The study on is on Mapping Tourism Stakeholders’ Weather and Climate Information-Seeking.

Tourism is inherently dependent on weather and climate, and its sustainability and resilience to adverse weather and climate impacts are greatly enhanced by providing tailored climate services to tourism sector stakeholders. Climate services need to integrate standard weather forecasts, with early warning systems, seasonal forecasts, and long-term projections of climatic changes in order to meet the information needs of the sector. While a growing number of studies address the potential climate change impacts on tourism, little is known about how the tourism sector accesses, uses and analyzes the available weather and climate information.

This research presents findings from an exploratory study on weather and climate information-seeking behavior of 15 private and public tourism sector stakeholders in the Republic of Fiji. The results show a variety of weather and climate information-seeking paths in use, which differ depending on levels of professional responsibility, weather and climate literacy, and information and digital competency. Those with high weather information literacy access a broader variety of sources. Hence, their interpretation does not focus only on their own location, but ‘‘weather’’ is seen as a broad spatial phenomenon that might or might not result in adverse effects in their location. Understanding diverse weather and climate information-seeking paths can aid in better targeting climate and adaptation services across different stakeholder groups. Especially in the context of small island developing states (SIDS), the integration of traditional, local, and scientific knowledge as information sources are likely to provide a more useful and context-specific basis for climate adaptation planning within the sector.

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Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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