AA: Don’t waste your time with automated menus

Press “1” for English. No more.

Press “1” for English. No more.

Here’s a program frequent flyers can get behind: American Airlines will now allow customers to register their phone number so when they call about flights, they no longer have to navigate through frustrating menu options.

“The system recognizes customers’ phone numbers, instantaneously pulls up their reservations, and even greets customers by name,” the airline said in a press release. “For example, if a customer calls American and is traveling that day, the new enhanced system proactively offers gate and flight information, all in about 25 seconds – less than one-fourth the time it takes those who are not registered for this time-saving service.”

“American continuously works to develop products and services that will enhance our customers’ experiences and deliver the features they value,” Bella Goren, American’s Senior Vice President – Customer Relationship Marketing and Reservations, said in a news release. “With the enhancement to the ‘Remember Me’ technology, and the streamlined process to register, we offer an easy-to-use, time-saving convenience that recognizes the needs of today’s travelers.”

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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