Nepal Tourism Board and American Express: a winning partnership

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Kathmandu, November 30, 2016: Nepal Tourism Board announced the launch of ‘Experience Nepal’ tourism campaign in partnership with American Express and Himalayan Bank. The global campaign that aims to promote Nepal as an international tourist destination will be on till 31st July 2017. American Express will be the Official Card for the campaign under this exclusive partnership.

The campaign will target several countries including India, China, USA, UK, Germany, France and Japan among others. It will also include roadshows in these countries supported by 360 degree media campaign. Nepal Tourism Board will play a key role in the promotion of the program in various countries through trade fairs, offline and social media. Nepal Tourism Board will tie up with Nepalese Embassies in France, UK and Japan for a promotional program in the respective countries.

Announcing the partnership, Mr Deepak Joshi, Chief Executive Officer, Nepal Tourism Board, said, “Partnership with American Express is a part of our continuous endeavor to market and promote Nepal in the world tourism map. Destination Nepal offers authentic and variety of experiences, and Nepal is all ready to welcome American Express card holders to experience Nepali hospitality and exclusivity. The campaign ‘Experience Nepal’ has been initiated with an aim to inspire visitors to try Nepal. We are positive that their experience will be one of a kind with lifetime memories. I thus request all stakeholders to join hands to make this campaign a success and help NTB in showcasing beauty of Nepal across the globe.”

Speaking on the announcement Mr Manoj Adlakha, Chief Executive Officer, American Express Banking Corp., India, said, “We are pleased to partner with Nepal Tourism Board and Himalayan Bank for the Experience Nepal campaign. As a global service provider, American Express always strives to provide a seamless and delightful experience to its Card members. Nepal is one of the most popular destinations among those who are looking for a holistic travel experience. Through this partnership, we aim to provide our Cardmembers another reason to visit the country and enjoy its local flavours, traditions and nature among the myriad experiences that Nepal offers.”

As part of the campaign, American Express will be bringing together more than 100 offers across categories to promote local flavours of Nepal. American Express Card members will be able to avail exclusive offers across various brands ranging from lodging to dining to adventure tour operators. Some of the brands which are already associated with American Express in Nepal are Dwarikas, Buddha Air, Yeti Airlines among others.

“The launch of the Experience Nepal Campaign is an initiative to promote Nepal as a tourist destination among the premium American Express Cardmemberss across the globe” said Mr. Kurush Dastoor – Directo & Head, Partner Card Services, South Asia, American Express. “I am confident that Experience Nepal Campaign will not only help promote tourism in Nepal but also drive additional value to our merchant base in Nepal and further strengthen our commitment towards promoting Nepal as a tourist destination.”