Arabian Travel Market to continue to enhance its global travel and tourism industry engagement


Reed Travel Exhibitions, organiser of Arabian Travel Market 2010, has announced this year’s New Frontiers Award – which is designed to recognise destinations that make an outstanding contribution to tourism development in the face of staggering adversity – will be accepting nominations from people who work within the travel trade industry for the first time in its four-year history.

The move comes as Arabian Travel Market – the Middle East’s premier travel and tourism event running this May 4-7th in Dubai, UAE – continues to enhance its global travel and tourism industry engagement and furthers its commitment to fostering positive discussion and to raise awareness about destinations which have defied the odds with their continuing resilience in times of hardship.

“Arabian Travel Market has always wanted to support destinations which have suffered in the face of adversity. Natural disasters, terrorism, and epidemics are tourism boards worst nightmares. The New Frontier Awards have been designed to support destinations that put a effective tourism recovery strategy in place,” said Mark Walsh, Group Exhibitions Director, Reed Travel Exhibitions.

“These awards have become established over the last four years, becoming a core part of Arabian Travel Market’s programme. We are hoping that by opening up the nominations to the travel trade we will attract diverse nominees from across the globe, which will both raise enhanced awareness for the nominated destinations as well as ignite debate and discussion – a key facet of the industry’s and Arabian Travel Market’s continuing development.”

Last year’s awards saw nominations from the USA, which received two recommendations for its efforts in dealing with Hurricane Ike and the Midwestern Floods; Myanmar, for its reaction to Cyclone Nargis; Yemen for the devastating 2008 floods; Tajikistan, which was devastated by a overwhelming cold wave and locust infection; Egypt for the Cairo landslides; and China for its reaction to severe flooding in the South and East of the country.

It was the Indian city of Mumbai who received the award in 2009 for its efforts to reinvigorate tourism development in the aftermath of November 2008’s terrorist attacks.

To submit a chosen destination, the tourism industry is being urged to log onto and nominate a country or city which they feel has demonstrated enormous efforts to overcome extreme adversity and encourage tourism into their country.

In addition to being recognised at a special award ceremony, recipients of the New Frontiers Award will receive $10,000 of free exhibition space at Arabian Travel Market 2011, to aid tourism recovery efforts.

Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai.