“The land of a thousand hills,” as Rwanda is fondly known amongst her friends in the world, has done it again. For the fourth time running they have bagged the “Best African Exhibitor” award at the world’s biggest tourism trade show in Berlin last week, beating such competitors to the finish line as South Africa and Egypt – both powerhouses in tourism – and also her East African neighbors Uganda, Kenya, and Tanzania.
The achievement is remarkable and also speaks for the constant commitment to promoting tourism, not just at ITB, WTM, and other tourism trade shows, but right across the year through an interactive and proactive approach to the media, the tourism trade, and when welcoming visitors to the country.
Rwanda has been diversifying available tourism products, adding new attractions, and opening up new areas like the Nyungwe National Park in the recent past, and most important, does not require a paid-for visa from a large number of nationalities arriving in the country. The combination of “switched on” staff at the Rwanda Development Board – Tourism & Conservation, along with a keen private sector, has once again made the difference, and the country was well recognized and rewarded once more.