STB appoints new tourism ambassadors


It was under the catch phrase “Once a Seychellois, always a Seychellois” that the Seychelles Tourism Board this afternoon at the ITB trade fair in Berlin, Germany, announced a second group of Tourism Ambassadors.

This now brings the number of Seychelles representatives to 60 in 25 countries across the world.

The new appointments were announced by Vice President Joseph Belmont at a trade lunch on the Seychelles stand.

“We shall continue to identify more Seychellois living and working overseas and propose to them to become part of the Seychelles Tourism Ambassadors Program,” said Vice President Belmont.

The director of tourism marketing, Alain St. Ange, on his part said that empowering Seychellois in the four corners of the world to defend and promote Seychelles, remains a novel idea and one that the tourism board will continue to develop.

He explained that by appointing Seychellois living overseas as Tourism Ambassadors, they were responding to President Michel’s “Koste Seselwa” appeal, and they have to date appointed 60 Seychellois in 25 countries to work alongside their overseas offices to make Seychelles more known.

“It is encouraging to see so many Seychellois nationals themselves making the approach to become a Tourism Ambassador and in so doing, express their wish to work for Seychelles,” Mr. St. Ange said.

The Seychelles Tourism Board is presently finalizing a dedicated newsletter for the Tourism Ambassadors to keep them updated on Seychelles tourism news and what the different members are doing in their respective cities.

Sharen Venus, the tourism board’s marketing executive overseeing the Ambassadors program, said that the enthusiasm of the newly-appointed Tourism Ambassadors was so evident, and she was convinced that their personal contacts will help make Seychelles better known in the four corners of the world.

The tourism board is expected to announce the next group of appointments to its Tourism Ambassadors program during the Seychelles National Show, as part of the National Day Celebrations in June.