HONOLULU, HI — Hawaii is celebrating the fact that they get to welcome back the Pro Bowl to Aloha Stadium next year. It has been confirmed by the National Football League (NFL) and the Hawaii Tourism Authority (HTA) that the next Pro Bowl will be held in Hawaii on January 30, 2011, the Sunday prior to Super Bowl XLV. The game will be televised live on FOX with kickoff at 2:00 pm HST.
“The Pro Bowl has been a part of our community for more than 30 years, and we look forward to welcoming the game back to Hawaii in 2011,” said Mike McCartney, president and CEO of Hawaii Tourism Authority. “We know how much the Pro Bowl means to our residents, the players, and to the thousands of fans from the mainland who enjoy visiting our state for the game. The Pro Bowl is a great investment for our state with both economic and community benefits.”
HTA will invest US$4 million per game for 2011 and 2012. In 2009, the Pro Bowl accounted for US$28.6 million in visitor spending, generated US$2.9 million in state taxes and attracted 18,000 visitors to Hawaii for the game.
“Playing the Pro Bowl before the Super Bowl generated more excitement and interest in the event and also kicked off Super Bowl week in an innovative new way,” said Frank Supovitz, the NFL’s senior vice president of events. “We are pleased to return to the State of Hawaii, which has embraced the Pro Bowl for 30 years.”
In 2009, HTA’s sports marketing program accounted for approximately 73,500 visitors, US$106 million in visitor spending, and US$11.3 million in state taxes.