Social Network partners with London publisher Hg2 to deliver cool content

277, the social network the New York Post recently dubbed “Facebook for travelers” and that “enormously impressed” travel legend Arthur Frommer, today announced a new partnership with London-based Hg2, publisher of the high-end Hedonist’s city guides. Hg2 will provide Tripatini’s community of travelers and industry insiders with monthly reviews of the most hip and happening venues across the globe – all of which will draw on its vast database of hotels, restaurants, bars, clubs, and shops. The reviews are being published in Tripatini’s weekly “Spotlight” section, an editorial column that highlights must-see venues around the world. Tripatini and Hg2 also plan to collaborate on competitions and special offers later in 2010.

“Tripatini is all about networking and leveraging expert online advice to travel better and smarter, and our new association with the Hedonist city guides will provide one more tool to help Tripatini members discover the cool and quirky side of our planet,” said Tripatini founder and CEO David Paul Appell.

Hg2 publisher Tremayne Carew Pole added, “Our new partnership with Tripatini, along with our current Hg2 group on the site, reflect our commitment to using the latest social media tools to reach both new and existing fans of our city guides.”

Launched in summer 2009, breaks down the traditional barriers that have stood between travelers and travel journalists, publicists, agents, vendors, and anyone else with good, actionable information. With a user-friendly interface, the online travel community combines fun content – destination spotlights; user-generated blogs, photo and video galleries; travel news feeds; an events calendar; world music videos; and a far-ranging weekly travel blog – with a smart, eclectic, and fast-growing network of members from dozens of countries and territories around the world.