ITB in the sights of the Tanzanian tourism trade


Information was received from both Arusha and Dar es Salaam that about 100 participants are expected to travel to this year’s edition of ITB, the globally most important tourism trade show, which takes place annually in Berlin, Germany, and brings together the worldwide tourism trade, which is also open to consumers.

Ahead of the FIFA World Cup, starting in June in South Africa, a number of African countries, Tanzania at the forefront, is now making last-minute efforts to catch the eyes of the global footballing community and in particular of those traveling to the match venues in South Africa, to get visitors doing side trips or stopovers enroute to or from their football holiday.

ITB this year is taking place in less than a month from now, between March 10-14, and record participation is again expected by the show organizers in Berlin, as the globe emerges from the worst recession and economic downturn in decades.

Tanzania will be represented on a ministerial level, but the Tanzania Tourist Board, TANAPA, the Zanzibar Tourist Corporation, and nearly 50 private sector firms will also attend to showcase Tanzanian safaris and resort holidays along the mainland and island beaches.

That said, Uganda, Kenya, and Rwanda will also be showcasing their tourism attractions in Berlin.