Kenya tourist board gets ISO certification

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In what is clearly a pointer towards the direction the Kenya Tourist Board (KTB) intends to take in coming years as the country’s principal marketing tool for tourism and overseas PR, the board last week received the formal certification for ISO 2001:2008. At the same time, a revised service charter was also launched and published spelling out the direction KTB intends to take in the coming years to deliver the high expectations of bringing as many as 3 million visitors to the country in the near future.

With the ISO certification, KTB has broken new ground in the Eastern African region, and the challenge is now clearly on the counterpart bodies in Uganda, Tanzania, and Rwanda to follow in these footsteps and equally introduce similar schemes, subjecting them also to quality audits of internationally-recognized standards so that internal administrations can be streamlined and the most funds and emphasis really be given to promotions in existing, new, and emerging markets, plus the domestic component, of course, making the most use of scarce resources.