New Delhi – Donning a new hat, actor Aamir Khan will now be seen asking countrymen not to misbehave with foreign tourists and deface monuments as part of the Tourism Ministry’s social awareness campaign.
Aamir, will appear in TV commercials, national dailies and also on Internet as part of the domestic ad campaign of ‘Atithi Devo Bhavah’, Tourism Secretary Sujit Banerjee said.
The campaign consists of two TV commercials – one sensitising against misbehaviour with foreign tourists and the other against garbage and graffiti at tourist sites.
In the 60-second first commercial, the ‘Ghajini’ star, appointed brand ambassador of the ministry’s ‘Atithi Devo Bhavah’ campaign, advocates friendly behaviour towards tourists saying it is a ‘matter of national honour’.
The second commercial, of 40 seconds duration, shows Khan asking people not to dump garbage and put up graffiti on monuments. The ad has been shot at the Kanheri caves in Mumbai.
The script of the advertisements have been written by Prasoon Joshi and directed by Rakeysh Mehra of ‘Rang De Basanti’ fame.
The ministry also launched an interactive website with Aamir seeking participation of visitors to stand up against misbehaviour with tourists and stop people from defacing the monuments and littering at tourist sites.
Posters will also be put up at various strategic points in cities to make the campaign a complete integrated programme which will eventually turn into a mass movement, said Banerjee.