A new report designed to help airline executives better understand and navigate the changing landscape of customer acquisition in the air travel sector was released today.
The Airline Marketing Outlook report features insights from top experts on the forces at play in the ๏ฌight-booking landscape.
In the report, the experts outline the new challenges facing airlines in traveler acquisition and discuss how airlines can leverage new digital marketing โbest practicesโ to seize a greater number of online customer bookings and drive long-term growth. Their insights include:
โข Advice on how carriers can drive stronger conversions on their branded websites
โข Details on how recent industry developments (like the New Distribution Capability Standard and the rise of Google Flights) impact airlines
โข Intel on how carriersโ OTA and MSE partnerships impact their overall marketing performance
โข Tips on boosting revenue (and why add-on ancillaries arenโt the answer)
โข Perspective on how and why โbig dataโ will โ or wonโt โ provide long-term value to the air travel industry at large