Brighton, UK – Brighton is to appear in a marketing campaign aimed at attracting gay US tourists to the UK.
Brighton and Hove City Council is teaming up with Visit Britain to feature in advertising and a website.
The council’s tourism arm says it wants the city to retain its status as the UK’s prime lesbian, gay, bi-sexual and transgender (LGBT) destination.
Councillor David Smith said: “Being part of this campaign places us firmly on the international LGBT travel map.”
The council says research on the LGBT market in the US shows gay and lesbian travellers are planning more overseas trips in the coming three years.
According to the research, the UK tops the list of potential destinations, with Brighton often seen as part of a two-centre holiday combined with London.
Mr Smith added: “We’re constantly looking for ways to grow new markets for the city.
“We have a brilliant LGBT scene in terms of entertainment, culture and venues.
“The council is doing all it can to help those businesses thrive and the visitors to have a good time.”
Brighton’s LGBT Pride festival will mark its 18th year this year.