New BIT event dedicated to short breaks


Bit4Cities is a new Bit 2010 initiative featuring the new travelers’ trend in choosing shorter and more frequent holidays: city breaks, mid-haul trips, and stays for up to four nights to discover the most beautiful, lively, and attractive cities. The city break formula satisfies the needs of all types of travelers: a not to be missed new business opportunity that Bit 2010 is taking and interpreting with a dedicated area, which will debut in “The World” pavilion 4.

Bit4Cities is an opportunity designed to present local services to the key players in tourism:

• City Tourist boards
• Convention Bureaus
• Airlines
• Tour Operators

Bit4Cities offers the opportunity of coming into more direct and fuller contact with the following:

• Bit 2010 Italian and Overseas exhibitors
• Italian and Overseas Tour Operators
• CRALs, exponents of association tourism
• Travel agencies

Bit4Cities will debut in pavilion 4 as part of “The World,” and it will be characterized by a highly-appealing and extremely modern design to host the representatives of the destinations.