FashionTV, the largest international TV network exclusively dedicated to fashion, today announced that it has partnered with eTurboNews, the independent Internet news agency.
Partnership provides both media partners with the ability to expand promotional opportunities for global advertisers by reaching a high-value audience as a result of a unique combination of fashion and travel-oriented media platforms.
“We are delighted about our partnership with eTurboNews, as this collaboration will help us continue to provide unique insights and solutions to tourism industry advertisers seeking maximum media leverage in an international TV environment. Our complementary capabilities will help to emphasize the key factors for increasing the reach and effectiveness of multi-platform promotional activities,” said Yaron Yakubowicz, CEO of FashionTV.
“When eTurboNews was approached with the possibility of a strategic partnership with FashionTV, it didn’t take us much convincing, as I believe there is a strong connection between the two industries. And what better way to build such synergy between fashion and travel and tourism than a partnership with FashionTV? We at eTurboNews welcome this partnership and are excited about the opportunities that it will bring to our organization and most especially, our audience,” said Juergen Thomas Steinmetz, president of eTurboNews.
Since its inception in 1997, FashionTV has been setting the highest standards for excellence in fashion and lifestyle broadcasting. The only 24/7 international TV network exclusively dedicated to fashion, beauty, glamour and style, FashionTV entertains and inspires its audience by providing an insider’s view of the fashion industry in a highly-desired, clip-based content. With over 100 hours of new programming each month showcasing the latest trends, major fashion shows, designer events, and professional highlights of fashion industry professionals, FTV offers the most comprehensive and fastest review of fashion anywhere. A strong image and exceptional awareness of FashionTV’s brand projects a unique, cosmopolitan, and a modern style allowing for influential partnerships with many global brands.