The reconstituted Seychelles Tourist Board, restructured early in the year to bring the private sector on board, can look back at a year of success, overcoming the loss of tourist traffic in 2008 and reaching pre-crisis arrival figures once again. This was achieved with the help of the global media, which featured the archipelago more than ever before, including this column which has established a sound link for what’s on in the islands.
Hosted press trips and agents familiarization tours also helped to convince the overseas tourist trade that affordable Seychelles was offering a wider product range, not only for the rich and famous – who incidentally still frequent the many top of the range luxury resorts – but also “normal” tourists in search of sun, sand, and friendly staff. So as the old year ends and the new year soon rings in, well done all round to the STB and the participating hotels, resorts, tour agencies, and Air Seychelles, all of whom participated in the fresh marketing approach and who can now look back at a successful year for 2009.
Finally, in a measure of asserting the archipelago’s national pride and promoting culture and heritage, the Seychelles Tourist Board also introduced the first ever Creole slogan in its marketing, advertising, and publicity campaigns, adding to the use of English and French, the other two official languages spoken in the Seychelles. So watch out for coming across “Sesel Sa” when reading about the Seychelles on the web or in printed media.