Year of deal: Recessions brings affordable travel in 2009

Recession means more affordable travel in 2009
The value of the U.S. dollar is surging, gas prices are at their lowest levels in four years, and hotel rates are softening.

If you can afford a vacation, 2009 will be “the year of travel deals,” predicts Genevieve Shaw Brown, senior editor of Travelocity. “As long as the economic slowdown continues, deals will abound for people who do have discretionary income to travel.”
Guidebook writer Pauline Frommer agrees. “Because of the sharp drop off in bookings, we’re seeing some pretty deep discounts to just about everywhere,” she says, citing as an example Walt Disney World’s offer of seven nights for the price of four. “It’s definitely going to be a buyers’ market next year.”

More Travel
becoming more affordable, more people are expected to stay home because of the recession. The Travel Industry Association predicts a 1.3 percent drop in 2009 leisure travel.
Here are some details on these and other trends, like increased interest in presidential sightseeing, thanks to events such as the Lincoln Bicentennial and the Jan. 20 inauguration of Barack Obama.

Travel abroad
In April, it cost $1.60 to buy a euro. As of mid-December, a euro cost just $1.36, meaning your dollar goes nearly 20 percent farther now.
Travel to Europe by Americans was down 4.8 percent in the first eight months of 2008 compared to the same period in 2007, according to the U.S. Bureau of Transportation

Statistics. But now, “prices are coming way down and 2009 may be the year to plan your European trip,” said Anne Banas, executive editor of She cited “two big reasons: the slow economy and the fact that the dollar is gaining on the euro.”
The dollar is doing even better elsewhere. An Australian dollar costs just 67 cents in U.S. currency, down from nearly $1 last summer, and Canadian dollars are worth just 80 (U.S.) cents now. Earlier this year, the Canadian dollar was worth more than a U.S. dollar. And the guidebook publisher Lonely Planet put Iceland on its top 10 destination list for 2009, citing great deals in a country where local currency and the national economy have collapsed.

Roads and rails
Feel like a road trip? Go for it. Gas hasn’t been this cheap in four years. A gallon of gas averaged $1.65 in mid-December, down from an all-time high of more than $4 a gallon in July.

Between November 2007 and October, Americans drove 100 billion fewer miles than the same period a year earlier, according to the Federal Highway Administration. But Amtrak set a record for train ridership in its 2008 fiscal year — 28.7 million passengers, an 11 percent rise over the previous year.

Bus ridership also surged, with intercity bus departures rising nearly 10 percent, according to research from DePaul University’s Chaddick Institute for Metropolitan Development ( The study cited “large declines” in air and car travel and “the growing acceptance of bus travel among younger travelers and pleasure-oriented travelers.” Bus options have grown beyond Greyhound to cheap Chinatown-to-Chinatown buses and trendy BoltBus, known for onboard wireless Internet service and online deals.

Going by air
Don’t expect lower fuel prices to reduce domestic airfares. Richard Seaney, CEO of, predicts “stable high prices for domestic airfares. We had 30 airfare hikes between the summer of ’07 and ’08, which raised the price point 20 to 40 percent. I think that price point will stay stable in 2009.”

The trend toward fewer flights may continue, too. The Air Transport Association of America’s outlook for 2009 noted that seating capacity has fallen between 10 and 12 percent nationally the past year, with a 25 to 50 percent decrease at many of the nation’s top 100 airports. “All signs suggest that the schedule cuts prompted by high fuel prices in 2008 will deepen in 2009,” ATA chief economist John Heimlich said.
Travelocity’s Brown says consumers are choosing destinations based on airfare. For example, with fares to Honolulu up 18 percent, the city has fallen off Travelocity’s top 10 spring break bookings.
With fewer flights and passengers, the Bureau of Transportation Statistics reported that on-time arrival rates are up, while flight cancellations, passenger complaints and lost baggage are down.
The good news: FareCompare’s Seaney says “international travel is going to have the best deals in the last three to four years,” because of decreases in fuel surcharges and some new start-up routes with introductory prices. For a peak summer trip to Europe, March is typically the best time to buy tickets, he said, but pricing may be volatile, so sign up for fare alerts.

Hotel bargain hunting
Travelocity’s Brown encourages savvy travelers to look beyond airfares “to see what they can get out of their hotel stay, whether discounted room rates or value-added promotions which are everywhere — free nights, free breakfast, free room upgrade. In Vegas, it’s gambling credits and spa credits.”

Demand for hotel rooms in the first quarter of 2009 is expected to be down 1 to 2 percent, while supply will be up about 3 percent, with new properties opening that were planned before the recession, according to Smith Travel Research, which tracks the industry. “A drop in occupancy is certain, and with that we can already estimate that rates will soften somewhat,” said Smith Travel spokesman Jan Freitag.

Frommer adds that more folks are staying in hostels, which are cheaper than hotels, and the number of hostels is increasing. “People are throwing up hostels everywhere, converting old hotels, even taking what are just ordinary homes and adding bunk beds to create unlicensed hostels,” she said.

Historical sightseeing

Anniversaries often bring out the best in a destination with exhibits, festivals and deals. Here are some big anniversaries in 2009.

The bicentennial of Abraham Lincoln’s birth will be celebrated in Washington and many states with exhibits, events, heritage trails and performances. Details: and
The interest in Lincoln coincides with a surge in interest in President Franklin Roosevelt’s Depression-era New Deal and sites associated with President-elect Barack Obama, from places where he lived such as Chicago and Hawaii, to Washington, where record crowds are expected for the Jan. 20 inauguration. All this has led the ad agency JWT to declare “presidential sightseeing” a top travel trend for 2009. One event to look for: A recreation of Marian Anderson’s 1939 concert at the Lincoln Memorial on Easter Sunday.
Alaska marks 50 years of statehood in 2009 with a three-day celebration ending Jan. 3. Details: for deals and events.
Berlin marks the 20th anniversary of the November 1989 fall of the Berlin Wall with exhibits and events. Details:
Scotland in 2009 marks the 250th anniversary of the birth of Robert Burns, who wrote the words to “Auld Lang Syne.” A “Homecoming Scotland 2009” celebration will include a “clan gathering” in Edinburgh, July 25-26, for people of Scottish ancestry from around the world. Details:

The Indianapolis Motor Speedway was established in 1909 and kicks off a three-year centennial celebration in 2009, marking the 100th anniversary of the facility in 2009 and the 100th anniversary of the Indy 500 in 2011. Details:
Baltimore, Philadelphia and Richmond, Va., mark the 200th anniversary of poet Edgar Allan Poe’s birth, with many events taking place in January.
Travel Trends

INTERNATIONAL DESTINATONS: According to the Department of Commerce Office of Travel and Tourism Industries, 10 most-visited destinations by U.S. residents flying abroad in 2007 (latest year for which complete statistics were available): Mexico, Canada, United Kingdom, Italy, France, Germany, Japan, Jamaica, People’s Republic of China, and Spain.
For the first eight months of 2008 compared to same period in 2007, travel by Americans abroad was down 4.8 percent to Europe; up 4.4 percent to the Caribbean; up 3.7 percent to South America, up 5 percent to Mexico and down 5 percent to Canada.
TOP 10 DESTINATIONS FOR SPRING BREAK: Based on advance bookings for Feb. 9-April 20: Orlando; South Florida (West Palm Beach, Fort Lauderdale, Miami); Las Vegas; Fort Meyers, Fla.; Denver; Phoenix; Tampa-St. Petersburg, Fla.; Cancun; Los Angeles and San Juan, Puerto Rico.
TOP 10 DESTINATIONS FOR 2009: As chosen by the publisher Lonely Planet’s U.S. staff: U.S., Mexico, Argentina, Canada, Spain, Italy, Costa Rica, Iceland, Colombia, and the United Kingdom.

TOP TRAVEL TRENDS FOR 2009: Predictions from ad agency JWT (formerly J. Walter Thompson): Presidential sightseeing (Obama’s Chicago, Washington for the inauguration, Lincoln bicentennial); inconspicuous travel, where tourists try to blend in; unconventional lodging, like home swaps or staying in a monastery; pod hotels, which offer tiny and cheap but high-tech, stylish rooms; personalized travel guides, like the customized books offered by; irresistible deals, like Disney’s free admission on your birthday offer; and “glamping,” or glamorous camping, where a tour company provides comfy bedding and nice meals so you don’t have to rough it while experiencing remote or wild places.
TOP TOUR DESTINATIONS: According to an annual survey of 50 member tour companies by the U.S. Tour Operators Association, Italy ranked as the top international destination for packaged travel. Egypt was second, the first time the country has shown up in that category for the survey, and Latin America, for the first time, was named most popular international region. The most popular U.S. region for packaged travel was the West and the national parks, followed by Alaska and Las Vegas. China was named as offering the best value, and the Middle East was chosen as the hottest up-and-coming area.