Shanghai Tourism Bureau releases new regulations on travel industry ads

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The Shanghai Tourism Bureau has released new regulations concerning the advertising activities of travel agencies.

The regulations state that travel agencies will be barred from publishing tourism advertisements that go beyond the approved scope of the industry. Moreover, prices quoted in the advertisements shall be the total amount collected by travel agencies, including customer payments for all expenses incurred to avoid misleading tourists.

Travel packages must clearly state the tour’s content and scope. In addition, the sales department of travel agencies shall not be the main body for releasing advertisements and the travel agency that issued the advertisement must indicate agency name and business certificate number.