Hyatt names new Vice President of Global Brands

CHICAGO, IL – Hyatt Hotels Corporation today announced Philippe Roux-Dessarps as vice president of global brands in support of Hyatt’s brand priorities and growth strategies.

CHICAGO, IL – Hyatt Hotels Corporation today announced Philippe Roux-Dessarps as vice president of global brands in support of Hyatt’s brand priorities and growth strategies. In this role, Roux-Dessarps will oversee the Park Hyatt brand, reporting to Sandra Cordova Micek, senior vice president of global brands.

“Philippe is a respected leader with a proven track record of success and keen understanding of working in a highly sophisticated environment that distinguishes the Park Hyatt brand,” Micek said. “His global mindset and operational know-how will provide a competitive advantage as the brand continues to meet the ever-changing luxury hospitality business needs. We are thrilled to welcome him to the marketing team.”

Roux-Dessarps comes to the brand marketing role with more than 24 years of experience at Hyatt. For the past seven years, he has led Park Hyatt Tokyo as general manager, coming back to the property from a previous role as front office manager nearly 20 years ago. In addition to Park Hyatt Tokyo, he has worked at a number of luxury properties throughout the world, including Park Hyatt Paris Vendôme, Grand Hyatt Bali and Hyatt Regency Osaka.

“Hyatt is committed to excellence on all fronts, and its brands consistently deliver distinct experiences that delight guests,” Roux-Dessarps said. “I’m excited to join this passionate team of Hyatt marketing colleagues to help drive brand preference and loyalty for the Park Hyatt brand.”

Hyatt names new Vice President – Global Brands

CHICAGO, IL – Hyatt Hotels Corporation today announced that Hyatt has named Samie Barr as vice president, global brands.

CHICAGO, IL – Hyatt Hotels Corporation today announced that Hyatt has named Samie Barr as vice president, global brands. Barr will be responsible for the brand development and management of the Hyatt Regency and Grand Hyatt brands. She will report to Sandra Cordova Micek, senior vice president, global brands.

“Samie comes to us with a track record of success and a wealth of experience in every facet of marketing, and her collaborative style is a wonderful fit for Hyatt,” Micek said. “She will be an instrumental leader to Hyatt as we continue to build distinctive experiences for the Hyatt Regency and Grand Hyatt brands globally.”

Barr, who brings more than 25 years of consumer and retail experience, joins Hyatt from Starbucks Coffee Company where she spent more than 14 years in a variety of leadership roles in brand management and innovation. Most recently, she was vice president, Category Brand Management, responsible for leading the At Home Coffee and Global Merchandise businesses. Prior to Starbucks, she held marketing leadership roles at drugstore.com, Nintendo of America and McCann-Erickson Worldwide.

“Hyatt has such an incredibly rich portfolio of world-class brands, and I am thrilled to join the team and bring my passion for elevating the customer experience to Hyatt,” said Barr. “I was drawn to this company because of its innovative spirit, people-centered focus and I was captured by the mission and values. I’m delighted to help shape the future of the Hyatt Regency and Grand Hyatt brands globally.”

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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