Starwood Hotels & Resorts re-enters Okinawa

OKINAWA, Japan – Starwood Hotels & Resorts Worldwide, Inc today announced an agreement with Sunmarina Operations Co, Ltd, part of Ishin Hotels Group, to debut the iconic Sheraton brand in Okinawa, Jap

OKINAWA, Japan – Starwood Hotels & Resorts Worldwide, Inc today announced an agreement with Sunmarina Operations Co, Ltd, part of Ishin Hotels Group, to debut the iconic Sheraton brand in Okinawa, Japan. The 200-room Sheraton Okinawa Sunmarina Resort will be located directly on Sunmarina Beach, boasting panoramic views of East China Sea. Demonstrating the brandโ€™s global reach, Sheraton Okinawa Sunmarina Resort is scheduled to open in mid-2016 after an extensive re-branding of the existing Sunmarina Hotel, with an additional rooms being added in early 2017 through the construction of a new-build tower.

โ€œStarwood is thrilled to be re-entering Okinawa with its most global and iconic brand, Sheraton,โ€ said Lothar Pehl, Senior Vice President, Operations and Global Initiatives, Starwood Hotels & Resorts Asia Pacific. โ€œSheraton is set to add more than 150 new hotels globally by the year 2020, and the signing of Sheraton Okinawa Sunmarina Resort underscores the brandโ€™s accelerated growth trajectory.โ€

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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