With more than 15 million Chinese restaurants around the globe, a new initiative will bring together for the very first time international chefs from over 16 countries on November 18-20, 2015 at the Peking National Convention Center.
Erica Sun, CCA International Department Director, Beijing & Elisabeth Lang / Photo © Elisabeth Lang
The first Chinese Cuisine World Championship (CCWC) 2015 is seen as landmark competition of this kind in China to promote Chinese cuisine worldwide.
It is a new platform to enhance the exchange of culinary ideas, introduce Chinese cooking techniques on a large scale, and foster cultural exchanges.
The China Cuisine Association (CCA) founded the Chinese Cuisine World Championship in 2015.
Chefs at work / Photo © Elisabeth Lang
Founded in 1987, the China Cuisine Association was and is registered under the Ministry of Civil Affairs in China. It is a nation-wide industry organization voluntarily joined by private and public enterprises and units such as catering culture and education, culinary theories, as well as food nutrition and research. The competition will be held annually and alternate between a team and individual format.
The event is the only international-level competition for Chinese cuisine certified by the World Association of Chefs Societies (WACS).
The World Association of Chefs Societies, or World Chefs, is a global network
Photo © Elisabeth Lang
The World Association of Chefs Societies, or World Chefs, is a global network of chefs associations founded in October 1928 at the Sorbonne in Paris. Today, this global body has 93 official chef associations as members that represent over 10 million professional chefs worldwide.
The Association of World Chefs is a non-political professional organization dedicated to maintaining and improving the culinary standards of global cuisines through education, training, and professional development of its international membership. As an authority and opinion leader on food, World Chefs represents a global voice on all issues related to the culinary profession and global competence
Jointly organized by Köln Messe, the event aims to innovate Chinese culinary techniques and promote Chinese flavors for its international development and continuous improvement in culinary standards. Renowned and internationally-certified chefs from China and abroad will judge the competition.
Why is that so important?
As a matter of fact, international celebrity chefs have become the culinary ambassadors of their countries, making headlines and often bringing to attention remote and small villages where often the most famous will meet for a good meal.
They have created a huge interest for travelers as quite a few travel abroad less for museums and churches and more in search of culinary delights.
World-famous Chef Ferran Adriá from Spain made his debut right on to the cover of TIME magazine years ago. That was at a time when people were waiting patiently sometimes up to 2-3 years just to get a table at his restaurant.
There are many worldwide culinary seminars, summits, competitions, and culinary festivals, around the world, but this is the first time that China is opening its doors and kitchens in a new approach to gain better market shares.
In a direct meeting on the first day at Anuga in Cologne, the biggest food fair in the world – this year from October 10-14 and held every 5 years – a Chinese delegation of 70 people traveled from Beijing to Cologne bringing Chinese chefs and the president and vice president of China’s Cuisine Association.
In this mainly male-dominated world of chefs, it was good to see some smart women on the organizing team.
Erica Sun, International Department Director of CCA, is confident it is the right step forward. This initiative has great potential and is a milestone for promoting Chinese food to markets that mostly concentrate on western cuisine. There are over 400 different ways to cook a Peking duck, but most important is the high quality of the food items.
Until now, international chefs have traveled around the globe for new food experiences, checking out their competitors, etc. This new opening to get a close look into Chinese pots and pans is a great opportunity, not only for chefs but also for tourism.
In recent research from the World Travel Market London, Brits put Chinese holidays on their wish list.
More than 570,000 British nationals visit mainland China every year, and China is set to take off as a strong tourism destination, and the travel Industry is predicting a significant rise in business in 2016 and visitors indulging in authentic Chinese food.
Then again, China was in the spotlight last month, and received a massive media coverage, thanks to a state visit to Britain by President Xi Jinping.
Chinas President Xi Jinping and his wife were hosted by Queen Elizabeth II during a state visit in London at Buckingham Palace.
UK Prime Minister David Cameron and President Xi hailed a “golden era” in UK-China relations, as the red carpet was rolled for the Chinese delegation last month. In October, the UK government also sealed deals to boost tourism links and promote British culture in China.
The state visit came came weeks later after a high-profile trade mission to China by British Chancellor George Osborne.
The deal will see the UK hold an annual dialogue on tourism exchange with the China National Tourism Administration and increase strategic cooperation on tourism through improving travel connections between the UK and China.
According to a recent survey by the World Travel & Tourism Council (WTTC), travel and tourism in China will grow 7.5% in 2015, faster than the 6.8 % growth rate predicted for the wider economy.
And, according to WTTC forecasts, the sector has the potential to contribute 94 million jobs and 10.3% of GDP to the Chinese economy by 2025.
China is the second biggest travel and tourism economy in the world, behind the US, and by the end of 2015, the travel and tourism sector will contribute 9.5 % of China’s GDP, says WTTC.
For sure, with the major concern for security in Europe, more than ever, travels to China are of great interest to the entire western tourism industry.