Armenia, an ancient and beautiful country, hosts many UNESCO World Heritage sites


During the World Travel Market (WTM), eTurboNews (eTN) visited the Armenia stand, where representatives from the Armenia Tourism Board, hotels, resorts, and Armenian tour operators were exhibiting to introduce Armenia to WTM exhibitors.

Motaz Othman, eTN’s Middle East editor, had a few minutes talk with Ms. Anna Khachaturova and asked her about Armenia’s attractions and what makes it a unique and interesting destination along with a large number of interesting and important historical and early Christian monuments, rich cultural heritage, fascinating landscapes, and diverse flora and fauna.

Anna Khachaturova shared that first of all, it is Armenians living in this ancient and beautiful country, therefore, all cultural tour programs and holiday packages are featured and strengthened with the human touch, enabling tourists to explore traditions, national characteristics, culture, and, of course, the famous hospitality of Armenians. All travel packages, together with discovering the most interesting architectural, Christian, cultural, and historical monuments, most of which are included in the UNESCO World Heritage List, as well as fantastic landscapes of Armenia, also include visits to the Armenian countryside, meetings with interesting local people, participation in making famous Armenian hand-made carpets, Armenian souvenirs, Armenian wine and brandy, and Armenian traditional bread, “Lavash.”

Walk and explore, trekking, hiking, and culture tours enable tourists to appreciate the countryside and healthy lifestyle, see the most important sightseeing places, and explore the country on foot rather than by bus. These holidays are more focused on the discovery the country’s nature, Armenians, and the Armenian lifestyle. Trekking tours enable visitors to experience the atmosphere of and gain a real insight into a local area where one may enjoy the sights and sounds of Armenia’s glorious countryside. Tourists will see fascinating details of areas inhabited by man for over many thousands of years; hear about the history, farming, flora, and fauna; and learn entertaining anecdotes of those famous areas. Walks include visits along the way and a great chance to meet local people. Armenia tour operators are promoting long-term partnership with the community-based providers of tourist services thus supporting the development of local economies and pioneering and promoting socially- and environmentally-responsible tourism in Armenia.

Trekking/walking programs are about filled environments rich in natural beauty, wildlife, history, and cultural realities of Armenia. These tours present a fantastic and unprecedented mixture of riding/trekking and adventure tourism in Armenia’s most fascinating mountainous wild environment and discovery of Armenia’s rich cultural, historical, and ethnic heritage.

Armenian cuisine is as ancient as the history of Armenia and a wonderful combination of different tastes and aromas. Closely related to eastern cuisine, various spices, vegetables, fish, and fruits combine to present a unique experience for any visitor to the country. Fruits such as peaches, apples, pears, cherries, mulberry, figs, pomegranates, strawberries, and water melons are particularly succulent, but in particular, Armenia is famed for its apricots, which many consider taste better than anywhere else in the world. As early as the 4th century BC, Alexander the Great brought apricot trees from Armenia to Greece, which eventually found their way to Rome.

Environmental protection is important among local communities and people, so tourists will enjoy the care and preservation of local fauna and flora.

A warm welcome to Armenia is extended to everyone who visits – the single traveler, couples, families, and groups of various sizes. Armenia is exciting, enjoyable, and forever memorable; a destination where you can experience archaeology, architecture, Christianity, history, culture, and most of all, the warm Armenian welcome.

Ms. Anna is the CEO of Nueva Vista, an incoming tour operator in Armenia/Georgia. Its primary focus is to produce and execute good-value, in-bound tours (cultural, religious, adventure, culinary, etc.) and to provide DM services such as event management and conferences to its worldwide-located partners and clients.