Borneo island can become a magnet for globetrotters and adventure seekers if the three governments, namely Malaysia, Brunei and Indonesia, give it the tagline “Borneo Corridor” during their tourism promotions abroad.
Pablo Iglesias, programme manager for the European Union-Asean Management Unit of the European Commission, said “Borneo Corridor” had an exotic ring to it to attract attention.
He added that foreigners were always intrigued by places with fascinating names.
He was speaking to reporters at the start of the EU-East Asean Growth Area business and technology partnership dialogue hosted by Miri City here yesterday.
“If we mention Sarawak, Sabah, Brunei or Kalimantan, not many people will think twice about these places. But mention Borneo Corridor, the impression changes.
“Travellers would imagine a place that is intriguing and mysterious.
“Using such exotic names can have great impact for tourism because it generates curiosity,” he added. Iglesias, who is a speaker at the EU-Asean dialogue, gave Bahamas as an example of small islands in the Pacific Ocean that attracted millions of tourists due to its name.
“Bahamas is actually many islands clustered together but are marketed all over the world using this exotic name of Bahamas,” he stressed.
Borneo has a unique natural and adventure setting found nowhere else in the world, he said.
He added that Sabah and Sarawak, Kalimantan and Brunei had their own places of interests which could be developed and promoted.